Run Your Campaign

Top 4 Must-Reads

Treat Your Backers as Individuals, Not Numbers

How to Create Community Through Conversation on Kickstarter

Project Updates

Bloggers, Podcasters, and Reviewers

All Posts

These lessons are roughly in the chronological order that you’ll need to reference them.

Kickstarter Lesson #16: Launch Day

Kickstarter Lesson #148: Google Analytics

Kickstarter Lesson #139: Mitigating Kickstarter’s Frailty

Kickstarter Lesson #120: How to Include People Who Don’t Know What Kickstarter Is

Kickstarter Lesson #101: Momentum Breeds Success

Kickstarter Lesson #17: Treat Your Backers as Individuals, Not Numbers

Kickstarter Lesson #71: People Are More Compelling Than Numbers

Live-Blogging Lesson #1: Filtering Cancellations

Kickstarter Lesson #102: Passion Is Contagious

Kickstarter Lesson #98: Creation Is Leadership

Kickstarter Lesson #18: Project Updates

Kickstarter Lesson #115: The Best Opening Lines for Project Updates and Backer E-mails

Live-Blogging Lesson #3: Updating Previous Projects

Kickstarter Lesson #99: Backer-Only Project Updates

Kickstarter Lesson #90: What You Should Do for 30 Minutes After Posting a Project Update

Kickstarter Lesson #38: Be Mentally Prepared for Cancellations

Kickstarter Lesson #79: Cancellations

Kickstarter Lesson #155: The Most Dangerous Thing a Creator Can Do

Kickstarter Lesson #181: Love Your Competitors

Kickstarter Lesson #136: What to Do If You Receive a Cease & Desist Letter Concerning Your Kickstarter

Kickstarter Lesson #19: The Daily Dashboard Screenshot

Kickstarter Lesson #20: Flexibility, Filtering, and Responding to Feedback

Kickstarter Lesson #21: Kicktraq

Kickstarter Lesson #80: How to Create Community Through Conversation on Kickstarter

Kickstarter Lesson #106: Don’t Copy and Paste

Kickstarter Lesson #58: How to Manage Toxic Backers

Kickstarter Lesson #27: Bloggers, Podcasters, and Reviewers

Kickstarter Lesson #28: Social Networks

Kickstarter Lesson #93: Overestimating and Underestimating Your Tribe

Kickstarter Lesson #29: Hometown Press and Local Media

Kickstarter Lesson #51: Cross-Promotion Between Kickstarter Projects

Kickstarter Lesson #141: The 5 Types of Spam That Creators Receive During Crowdfunding Campaigns…and What to Do About It

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